Privacy and

Cookies Policy

MindMover Consumer Insight ("we" / "our" / "us") is committed to protecting and respecting your privacy.

MindMover is a full service Research Agency, specialising in online interviewing. This privacy policy has been created to provide information to those who take part, or are considering taking part, in our online panels, surveys and discussions and specifically the Hearst Panel.

You have the right to withdraw your consent to participate in the Hearst Panel at any time, please see the section “your rights” below.

We hope this policy will reassure you that MindMover will act sensitively, responsibly and legally with the information that you provide, and will not sell or market to you as a result of anything you tell us in a survey. We will not pass any of your details on to third parties unless you provide clear instructions to do so.

MindMover also trades as Tpoll and Tpoll Direct.

What is covered?

  • Information we hold about you
  • How we use your information
  • Security and protection of your information
  • Your rights
  • How to change or deactivate your information
  • Contact details

Collection of Your Information

MindMover is the data controller.

We collect information that you share with us through your use of the Hearst Panel, for example, information provided by you:

  • at the time of registering to use the Hearst Panel
  • by participating in our online surveys, polls and discussions or prize draws
  • by posting material on the Hearst Panel
  • by submitting enquiries using the contact details posted on the Hearst Panel
  • We may also ask you for information if you report a problem with the Hearst Panel

We may also collect information about your computer, including where available your IP address, operating system and browser type, for system administration and to report aggregate information to our client in a summarised form. This is statistical data about our users' browsing actions and patterns, and does not directly identify any individual.

Information we hold about you

MindMover is an Online Research Agency that collects data on behalf of third party clients, in this case Hearst Magazines UK.

Any information we collect from you is based on your consent. MindMover processes your personal information for carefully considered and specific research purposes which are in our third party clients' interests and enable them to enhance the services they provide, but which we believe also benefit our third party clients' customers. Please see “Use of your information” for more detail.

MindMover data is reported in aggregate format only. That is, no names, addresses or telephone numbers are attached to any answers (or provided at all to the third party client), but instead answers are provided as counts and percentages. MindMover will only share aggregate data with Hearst Magazines UK. Please click here to find out more information about Hearst Magazines UK. This means that only MindMover has access to personal details of the individual, which we hold only as a means of future contact with those who have signed up for research or who have entered prize draws or signed up to our newsletter, not as a way of selling or marketing. Automated decision making is used from time to time in order to segment interview responses MindMover collect from you. This is used for Research Purposes to provide deeper insights for our third-party clients. This is in order for them to better understand their customers and improve their services.

In order to participate in the Hearst Panel, we require certain personal data. Please refer to “Use of your information” for more detail. This will generally include your name, your email address, and some basic demographic information (how old you are, whether you are male or female etc.) MindMover will hold only the details that we need for you at that time. We will only ask for information such as postal address when it is necessary as part of the research that we send something to you in the post, for example if you have won a prize.

MindMover will only interview children under the age of 16 where it is possible to first obtain parental permission. This conforms to the MRS code of conduct.

Use of your information

Personal information you have given to us will never be sold by MindMover or Hearst Magazines UK. MindMover will hold your personal information securely in the UK.

MindMover only share aggregated information with Hearst Magazines UK who may share the same with their third party clients; unless we specify otherwise in the terms of a survey or site, this is not linked to any personal information that can identify any individual person or organisation. We may, on occasion, match your answers to other information held about you on other databases. Again, this will only be reported back to third party clients as aggregated data.

We may use the information we collect from you for the following purposes:

  • to contact you by email to invite you to take part in specific research surveys on behalf of our clients;
  • to inform you of the benefits you will receive as a result of your registering to use our Website and participating in surveys;
  • to create a database consisting of individuals who have agreed to take part in research surveys;
  • to process your answers to surveys and summarise the results (in aggregated form which does not identify you);
  • to enter you in prize draws, to contact you if you win and to send you any prizes;
  • to obtain your views on consumer and business products, services and the activities of the Website;
  • to provide you with information and services that you request from us;
  • to help us improve our services, for example by acting on the information you provide us or to deal with any concerns or complaints you raise;
  • to ensure that content from our site is presented in the most effective manner for you and for your computer;
  • to notify you about changes to our service. If you contact us, we may keep a record of that correspondence.
  • We may share your personal information with our clients for the purposes of identifying the winner of a prize draw you have entered and fulfilling the terms of the prize draw. Terms of our prize draw

We may from time to time appoint service providers, for example of IT services, to provide services to us. This may involve disclosing your personal data to them to enable it to be processed for a purpose which is consistent with this privacy policy.

We may be required to disclose information by the government or other law enforcement agencies or in connection with the investigation of unlawful activities.

Except as explained above, we will not disclose your personal data to any third parties for any other purpose unless we have your consent. For example, you may be invited to take part in events, such as meeting one of our clients, but we will not share your personal information with our clients to arrange such meetings unless you consent to this disclosure.

In accordance with the laws you will be notified the first time we make a transfer of your personal data to a third party, indicating the purpose of that disclosure, the nature of the details disclosed and name and address of transferee.

You will never be obliged to declare on your ideology, religion or beliefs and we will remind you each time we ask you about those aspects.

If you provide us with sensitive personal information, we will ask for your express consent to process that information (unless we are permitted to do so under the strict provisions of the Organic Law 15/1999 of Data Protection and any other applicable laws and regulations, for example where it is necessary to do so in connection with legal proceedings). Sensitive personal information includes information relating to racial or ethnic origin, physical or mental health, sex life or political opinion.

Data from underage children will never permit us to obtain information about other family members or characteristics of the family (such as parents' profession, financial information, sociological details or any others) without the consent of the interested person.

Our files will never have the sole objective of storing your data on ideology, syndicate affiliation, religion, beliefs, racial or ethnic origin, or sex life. We will never ask you about your criminal records or administrative infractions.

External Websites

Our Website may, from time to time, contain links to external websites. If you follow a link to any external websites, please note that these websites have their own privacy policies and that we do not accept any responsibility or liability for these policies. Please check these policies before you submit any personal data to these websites.

Your Rights

You have the right to withdraw from taking part in a survey on the Hearst Panel.

You have the right to ask us to destroy a record of your response to a survey after you have submitted your answers on the Hearst Panel and we will ensure that your response is not used in our analysis provided that we have not already shared it in an aggregated form with Hearst Magazines UK.

  • You can also unsubscribe/withdraw your consent from the Hearst Panel, our newsletter or from our prize draws by clicking on the "unsubscribe" link contained in any of the emails we send to you.
  • You have the right to ask us to delete records of your interviews and any other data held about you at any time.
  • You will also have the right to rectify, restrict or object to the processing of your personal information (including profiling) in accordance with the proceedings laid down by applicable laws and regulations.
  • You have the right to request the data we hold on you in a commonly used electronic format for information purposes or to transfer to another source, free of charge.
  • You have the right to lodge a complaint with a supervisory authority such as the Information Commissioner’s Office (
  • You can exercise those rights by emailing MindMover at or by writing to our Data Protection Officer Mark Ursell, 46 Webber Street, London, SE1 8QW.


Cookies are small data files, applied by the majority of websites, which transfer text-only information to the hard drive of your computer.

We use cookies on our Website to help it operate effectively. Some cookies are essential in order to enable you to move around the Website and use its features, such as enabling you to sign in to the Website. These cookies don't gather information about you that could be used for marketing or remembering where you have been on the internet. This category of cookies cannot be disabled. We also use cookies to improve user experience of our Website. We set cookies which remain on your computer for differing times. Some expire at the end of each session and some remain for longer so that when you return to our website, you will have a better user experience.

By using our Websites you accept the use of cookies. You may control the cookies used by our Website by modifying the settings in your browser - view the help menu to change your cookie preferences. If cookies are disabled, this may mean that you are not able to take full advantage of all the features on our site.

For more detailed information about cookies and how they can be managed and deleted please visit

Security and Storage of Information Collected

MindMover are committed to maintaining the security of the data we collect and has appropriate security measures in place to protect against loss, misuse or alteration of such information. Employees or agents of MindMover can only access data by use of authorised user name, passwords and two-step verification.

MindMover will only hold your personally identifiable member data as long as you are a member of the Hearst Panel. If you decide to withdraw your consent to participating in the panel, your personally identifiable member data will be deleted immediately. We review the panel every 6 months and remove non-active members, we will contact you beforehand to make you aware of any inactivity on your account. Any member data we hold thereafter will be in aggregate format for research purposes ONLY to allow for tracking long term trends in consumer behaviour. That is, no names, addresses or telephone numbers are attached to any answers, but instead answers are provided as counts and percentages.

All our online resources are appropriately secured with firewall, packet filtering, port blocking software and updated with the latest security patches. Our servers are based in the UK.

The information that we collect from you in aggregate format may be transferred to, and stored at, a destination outside of the European Economic Area ("EEA"). It may also be processed by our staff or our clients (if you have consented to disclosure to our clients) operating outside the EEA. By submitting your personal data, you consent to the transfer, storing and processing of your information (aggregated data) outside the EEA. We will take all steps reasonably necessary to ensure that your information is treated securely and in accordance with this privacy policy.

Where required we offer SSL (secure sockets layer) (indicated by https:// in the address bar) secured web services to offer encrypted web traffic and authentication by Thawte.

Remote administration and data retrieval (e.g. databases) is achieved through encrypted communication with the remote computers and means all traffic including passwords and user information is indiscernible if intercepted on the way.

MindMover follows the requirements of the following laws and codes:

  • Data Protection Act 1998 (Registration:Z461462X)
  • General Data Protection Regulation (GDPR)
  • Market Research Society (MRS) Code of Conduct
  • ESOMAR (European Society for Opinion and Marketing Research)
  • International Code of Marketing and Social Research Practice

If you would like to change or deactivate personal information you have submitted in a MindMover survey, you can email us at

Changes to this Privacy Policy From time to time we may need to update the MindMover Privacy Policy. This Privacy Policy was last amended on 25/04/2018. Sale of MindMover or other related organisations: Please note that if MindMover or any of its lines of business is sold or disposed of as a going concern, whether by merger, sale of assets or otherwise, the relevant customer information database could be transferred as part of that transaction and your information accessed by such successor or purchaser.

Contact details

MindMover’s appointed Data Protection officer:
Name: Mark Ursell

MindMover can be contacted directly at:
Tel: 0870 161 1850